Al Buczkowski | Writer | Content & Copy

Woodbury, MN | AlBuczkowski(at)gmail(dot)com


Web Copy Lead/Blog Content Manager @ Sportsman’s Guide, an Internet/Catalog Sporting Goods Retailer, South St. Paul, MN [Feb. 2007-present]

Manage three-person Web Copy Team responsible for high-volume of fun-to-read, SEO-optimized, highly detailed product copy (Approx. 200-250 web ads / week; 8,000-10,000 / year).

Track and organize high-volume product turnover from Merchandising Team and assign priorities to Web Copy Team on day-to-day basis.

Communicate with Copy Director re: work load, priorities and challenge areas of Web Copy Team on day-to-day basis.

Collaborate with Merchandising Team in an effort to ensure high-priority ads meet deadlines for seasonality/special sales and promotions.

Assist Catalog Copy Team with catalog copy as needed.

Collaborate with Lead Web Graphic Designer on copy for web promotions and special email offers as needed.

Press releases as assigned by Copy Director.

Draft letters for email offers as assigned by Copy Director.

Create video scripts for product video on (approx. 35 / year).

Research and create approx. 8-10 original daily blog posts/week using WordPress.

Draft editorial calendar for daily blog content.

Collaborate with Social Media Analyst to present captivating, highly-engaging content across all social medial channels.

Assist Guide Outdoors Content Manager in administering website comments.

2X Creative Associate of the Year.

Excel Award Winner as part of Product Video Team, Annual award given to exceptional performers by Redcats, former parent company of Sportsman’s Guide.

Sportsman’s Guide Community Partnership Committee Chair, the community outreach/volunteer arm of the Sportsman’s Guide [2011-2014].

Past Writing Projects:

Contributing Writer @ MN Sun Focus, Columbia Heights, MN [2005-2010]

Contributing Writer @ Minnesota Basketball News, St. Cloud, MN [2002-2006]

Marketing Communications @ Advance Chiropractic and Wellness, Roseville, MN [2006]

Corporate and Fundraising Communications as Special Events Assistant @ Minnesota Aids Project, Minneapolis, MN [2005]

Copywriter for Sister Kenny Rehab Institute charity auction catalog, Minneapolis, MN, [2005]

Music Critic @ Special Blend 17, a media production/entertainment website (defunct), St. Cloud, MN [2004]

Production Director @ KVSC-FM, St. Cloud, MN [2000-2002]

Humor Columnist @ University Chronicle, St. Cloud, MN [2000-2002]





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